Anna never had plans to start a company, but then a business plan was assigned in a marketing class at Carlson and Duluth Candle Company was (accidentally) born. When the professor urged everyone to think of something they liked to do, she laughed to herself and thought “How am I going to sell lounging under a blanket with a book?” But books and blankets were only part of the reason she considers herself a loud and proud homebody. Eventually she realized that her most relaxed times, or really any time at all, a candle was burning and contributing to the mood.
Duluth Candle Company was inspired by her hometown. The authenticity of the fragrances, the simplicity of the product and the welcoming warmth of the complete candle. Anna now lives in Minneapolis and sees Duluth Candle Company as a way to take a little bit of Duluth with her wherever she goes and for others to do the same.