Misty L. Heggeness '99, '02, '10
Author
BS ’99, MSW '02, MPP '02, PhD '10 (College of Education and Human Development) (Hubert H. Humphrey School of Public Affairs) (College of Food, Agricultural and Natural Resource Sciences)
Alumni Association Member
About Swiftynomics
Swiftynomics: How Women Mastermind and Redefine Our Economy is a feminist romp through pop culture that illuminates how women influence and shape the economy.
Taylor Swift isn't just a pop megastar. She is a working woman whose astounding accomplishments defy patriarchal norms. And while not all women can be Beyoncé or Dolly Parton or Reese Witherspoon, the successes of these trailblazing stars help us understand the central role of women in today's economy.
Swiftynomics assesses the complex economic lives of everyday American women through the stories of groundbreakers like Taylor Swift. Misty L. Heggeness digs into the data, revealing women's hidden contributions and aspirations—the unexamined value they create by pursuing their own ambitions. She highlights the abundance of productive activity in their daily lives and acknowledges the barriers they still face.
Exploring critical reforms regarding caregiving and gendered labor, this book offers advice for women to thrive in an economy that was not built for them.
About Misty
Misty L. Heggeness is an associate professor in the School of Public Affairs and Administration and an associate research scientist in the Institute for Policy and Social Research at the University of Kansas. She has over a decade of experience leading high-profile economic research informing federal government decision-making. Her research focuses on poverty & inequality, gender economics, economic demography, and the high-skilled workforce and has appeared in outlets like The New York Times, Wall Street Journal, NPR, The Economist, and Science. She is author of the book titled, Swiftynomics: How Women Mastermind and Redefine Our Economy, and owner and CEO and Owner of Heggeness Economic Consulting LLC.
