Tammy Nelson &
Tammy Nelson &
Tammy Nelson &
Tammy Nelson &

Tammy Nelson '01

Founder & CEO
M.B.A. ’01 (Carlson School of Management)
Alumni Association Member

About CONQUERing
CONQUERing is the fastest-growing jewelry brand on the Inc. 5000. They’re on a mission to help people feel empowered with their interchangeable fidget jewelry. They're driven to create products that help their customers feel calm, focused and inspired so they can live with intention to "conquer their day." CONQUERing is a certified WBENC women-owned business based in Cincinnati, Ohio. Featured on Buzzfeed and in Fashion, Parade and Inc. magazines, its products have been sold to more than 100,000 customers in more than 60 countries.

Alumni Discount 
Alumni get 15% off orders over $25 with code: umnalumni 


55 W Techne Center Dr. Suite B
Milford, OH 45150 


About Tammy
Tammy Nelson (she/her/hers) is the founder and CEO of CONQUERing, a global jewelry brand on a mission to help its customers feel empowered. Her company is the fastest-growing jewelry brand in America and has been featured in BuzzFeed, Fashion, Parade, and Inc. magazines.

Nelson holds eight patents and three trademarks. She has been featured in Authority Magazine's "Social Impact Heroes" Series. Through their CONQUERcares Program, her company donates a portion of its profits to organizations who share their passion for empowering others and, through its Make Waves Program, recognizes young changemakers who are creating waves of positive change in their communities.

Besides running her own business, she is currently the CMO of an insurance company and has served in similar roles at three Fortune 500 companies during her career. She was named Chief Marketing Officer of the Year and was selected for a Women in Insurance Leadership Award, which honors the most dynamic female leaders in the insurance industry.

She has a Master of Business Administration degree from the Carlson School of Management at the University of Minnesota and a bachelor’s degree in advertising and economics from the University of Wisconsin, Eau Claire.

In her free time, Tammy loves to spend time with her husband and three children. She especially enjoys boating, traveling and attending Broadway shows. She is even on the producing team for a Broadway-bound musical about – you guessed it – empowerment.