Directory FAQs

Every week, the U of M Alumni Association (UMAA) fields questions from alumni and UMN departments on how to find an alumni-owned business that offers X.

We've decided to make it easy. and build a directory that will be THE place to easily search and find any type of alumni owned businesses.

By joining the MN Alumni Market, your business get in front of 500K alumni and staff (300K in the Twin Cities metro area) who want to support UMN alumni.

Applicants must:

• Must hold a degree from the University of Minnesota (any campus)

• Must be a member, or become a member, of the University of Minnesota Alumni Association (3 year or Life Member level)

• Must own a percentage of the business or provide a service (for example, accountants, dentists, doctors, lawyers, architects, etc. are welcome to apply for a listing, even if they work under a larger agency or company)

Yes, you must be a graduate of the University of Minnesota (any campus).

To be included in the Market, you must be a member of the University of Minnesota Alumni Association (annual subscription or Life Member level). You must also pay a nominal listing fee for each business submitted (this fee is waived if you offer wholesale goods and the Market is a stockist of your products).

Please submit a separate application and pay the Market listing fee for each business.

It's easy! Click here to apply. Please note our requirements to participate and that a small listing fee applies.

Applications are accepted and reviewed on a quarterly basis. Depending on when you applied, please allow 1-3 months for processing and launching your business on the MN Alumni Market.

At a minimum, please we need 7-10 business days to verify 1) you are a graduate of the University of Minnesota and 2) your membership status at the University of Minnesota Alumni Association. Also, in accordance with University of Minnesota policy, we will verify that businesses are consistent with the values of the University of Minnesota and the Alumni Association.

In accordance with University of Minnesota policy, we will verify that businesses are consistent with the values of the University of Minnesota and the Alumni Association. If for any reason your listing is denied, we'll refund the listing fee in full.

No, businesses in the Market do not receive financial assistance from either the University of Minnesota nor the Alumni Association. The Market is simply a resource and we do not endorse or vet these businesses.

Changes to your existing business listing can be made by emailing mnalumnimarket@umn.edu. Please be sure to include your name and company name. Please allow us 3-5 business days to review and make updates to your listing.

University of Minnesota marks may be used on commercial products only by vendors that are licensed with the trademark licensing office. Similarily, use of the University of Minnesota Alumni Association name and/or registered trademarks by businesses require written permission by the UMAA. To inquire on usage of UMAA trademarks, please email Vice President of Marketing & Business Development Lisa Huber (lhuber@umn.edu).

Vendors from outside entities wishing to apply University trademarks to any products they have developed (not a University product) must be a registered licensed vendor to produce products with any University trademarks. Please contact Gregory Berkowitz at berko056@umn.edu and 612-760-7846 for information on how to become a licensed vendor, or to verify a vendor's status as a registered licensed vendor.

Our full sponsorship and advertising policy is here. Inclusion in the MN Alumni Market DOES NOT imply endorsement of a service or product.