Joey Jones &
Joey Jones &

Joey Jones '20

B.A. '20 (College of Liberal Arts)
Alumni Association Member

About JoGo Straw
JoGo Straw was founded by two outdoor educators with the mission to share simple, enduring, and sustainable products that empower people to become their best self. Whether you are working at the office or hanging from the side of a mountain, your day is your adventure and JoGo is here to help you make the most of it.

Shop JoGo Straw


About Joey
Joey is the Co-founder of JoGo, a Minnesota-based outdoor and recreation company built on simplicity, functionality, sustainability, and giving back. He started JoGo the summer before his junior year at the U of M while working as a wilderness guide in the north woods with his business partner, Nick Yehle. For Joey and Nick, their experiences exploring and connecting with the great outdoors had shaped them as individuals, and they wanted to create a company that both helped preserve these wild environments while simultaneously empowering others to live their best lives.