Simon Kallal
Simon Kallal
Simon Kallal
Simon Kallal

Simon Kallal

B.S. ’98 (Carlson School of Management)
Alumni Association Member

About 2nd Swing Golf
2nd Swing Golf is a golf equipment retailer based in Eden Prairie, MN. 2nd Swing features a selection of over 100,000 clubs, available both online at and in their five brick-and-mortar locations (Minneapolis, MN, Minnetonka, MN, Scottsdale, AZ, Wilmington, DE, and Columbia, MD). The company provides best-in-class club fitting services, as evidenced by the Top 100 Club Fitter status awarded to it by Golf Digest every year since 2013.

With scores between 4.9 and 5.0 at every 2nd Swing location, the company boasts one of the highest Google ratings in the United States. 2nd Swing also operates a trade program supporting a network of over 2,000 country clubs and major equipment manufacturers like PING, Titleist, Bushnell, and more.

Alumni Discount
From October 2022 through January 2023, come into 2nd Swing for a complimentary Tour Van Fitting ($200 value). Our 2nd Swing master fitters will work with you to find the right clubs for your game and get you playing better golf as soon as possible.

Visit 2nd Swing Golf

Store Locations
View store locations

HQ Address

6752 Shady Oak Road
Eden Prairie, MN 55344


About Simon
For many, golf is a part-time hobby. For 2nd Swing Founder and CEO Simon Kallal, the sport is a full-time business. Kallal drafted the business plan for his Minnesota-based equipment retailer during his senior year at the University of Minnesota. During his time at the U, Kallal also played for the Gopher golf team, providing him with some on-course experience that supplemented the accounting and entrepreneurship lessons he learned at the Carlson School of Management.

The primary motivation driving Kallal and 2nd Swing has always been making the game of golf more enjoyable and accessible for as many people as possible. Between and his company's five physical retail locations, which feature a combined inventory of over 100,000 golf clubs, Kallal continues to succeed at doing precisely that.

Kallal was born and raised in New Prague, Minnesota, and he still resides in the state with his wife, Sarah, and their four children.